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Phashion magazine
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As a design study I developed a new identity and design style for an internet fashion and lifestyle magazine called Phashion.

The logo reveals the magazine’s strong connections to the internet world, while its other main focus, lifestyle, would be expressed by the design style, imagery and content. A clear and bold style was developed to ensure the magazine’s success on the newsstands while keeping in tone with its hi-tech, new-wave persona.